Apple Music Streaming Service to be Revealed tomorrow

We've known for quite a while that Apple is planning another music streaming service, yet now its (just about) official: Sony Music CEO Doug Morris told attendees at a conference in France that "it's happening tomorrow" as indicated by VentureBeat. 

Tomorrow is obviously WWDC day and the new Apple Music ought to make up a significant piece of Apple boss Tim Cook's keynote. We're anticipating that it should be based on the Beats Music service Apple got with Beats a year ago. 

Unfortunately Morris didn't go into much insight about what Apple Music will include, so  we're sitting tight at affirmation on costs and formats and to see whether there'll be a free tier (likely not). 

Morris was happy to discuss Sony's reasons behind joining up though. "What does Apple bring to this? Well, they've got $178 billion dollars in the bank. And, they have 800 million credit cards in iTunes." 

"My guess is that Apple will promote this like crazy and I think that will have a halo effect on the streaming business," added Morris. "A rising tide will lift all boats. It's the beginning of an amazing moment for our industry." 

We will obviously be bringing you the news from WWDC 2015 as it happens tomorrow, 8 June. The principle keynote commences at 10am on the west coast of the US, which is 6pm in the UK and 3am on Tuesday morning Australian Eastern Time.

Source: VentureBeat